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Check the idea before you build it.

Most digital products fail before a single file is made — the idea never had demand behind it. This is the short list of questions that tells you whether an idea is worth a weekend, and what to look at to decide.

What it covers

  • How to tell real search demand from a phrase you just like the sound of
  • The price floor question — whether the idea can carry a price worth charging
  • What to read in the competition before you copy it (the three-star reviews)
  • The delivery check: can you actually finish and ship this file?
  • The stop rule — what to see before you spend another hour on it
Use it with the keyword tool

The checklist asks what people search for. Our free keyword explorer answers that part — real phrases from Google, focused for Etsy and Pinterest. Run a phrase through it, then run the phrase through the checklist.

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